Application of hill's strategy development framework on fast food restaurant business in Brunei Darussalam
A strategy development framework that based on integrated working partnership is gearing towards meeting customer needs. It consists of defining corporate objectives, developing marketing strategies to achieve these goals, assessing how different products win orders, establishing the most appropria...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2019
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/28077/1/978-967-2276-12-8%2027%2038.pdf |