Online customer shopping behaviour: The mediating role of online perceived risk
The studies of online purchase intention have been done extensively throughout the world by testing many predictors. Due to the rapid growth of technological advances affecting internet users suggest other new predictors considered as an online purchase intention element. This study suggests custom...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Othman Yeop Abdullah Graduate School of Business
2020
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/28206/1/GBMR%2012%202%202020%201%2018.pdf |