Inquisition of Consumers Prioritization Criteria for Home Purchases in Malaysia using Multi Criteria Decisions Analysis: Does Socio-Cultural Factors Rank Highly?
Based on previous empirical studies, there has been interesting debate about socio-cultural effects on consumers’ housing preferences. As a multi-cultural country with societal polarization, Malaysia’s housing market poses an interesting question; do socio-cultural factors affect consumers’ housing...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Science and Engineering Research Support Society
2020
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/28273/1/IJAST%2029%2010S%202020%2035%2044.pdf |