The mediating effects of key performance achievement in sale force retention in Malaysian commercial banks
Erosion of revenue due to intense competition have forced the banks to create sales culture as a new transformation in the banking sector. Banks are now recruiting staff with selling skills and abilities to perform their selling activities,whose performance is measured by Key Performance Indicator(K...
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| Format: | Article |
| Language: | English |
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2020
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| Online Access: | https://repo.uum.edu.my/id/eprint/28285/1/PJAEE%2C%2017%20%284%29%282020%201527.pdf |