The Influence of Halal Marketing Strategies on Intention to Purchase Halal Product: A Comparative Study between Malaysia and Thailand
Halal industry is a huge business. Its significantly contribute to social and economic development of one country. Halal is no longer perceived as important to fulfill Muslims’ need but globally accepted due to halal conception itself-‘clean’ and ‘wholesomeness’. According to Islam practices, hal...
| Main Authors: | , , , , , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2020
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/28289/2/FRGS_hasnizam.pdf |