A study on the criteria influence the behaviour in buying cloths online: A survey on STML Students in UUM
The purpose of this study is to examine the criteria influence the behavior in buying cloths online among STML students in UUM. In addition, it investigates the relationship between the independent variable (trust, brand, price, quality and user experience) and dependent variable (online clothing pu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia
2020
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/28332/1/STMLGG%2001%2028%202020%2068-69.pdf |