A study on service quality and customer satisfaction at Bank Islam in UUM

In today’s competitive banking, delivering quality service to customers is a must for success and survival. The services that provided by the bank are required to improve according to the demand of the user of their bank. Bank Islam is the first Islamic bank in Malaysia, since the full-fledged Islam...

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Bibliographic Details
Main Authors: Ong, Hoey Chuen, Mohd Asaad, Mohd Norhasni
Format: Article
Language:English
Published: Universiti Utara Malaysia 2020
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/28442/1/STMLGG%2001%2040%202020%20136-138.pdf