To evaluate customer needs and satisfaction at UUM Parcel Centre Using Kano Model

The purpose of this study is to describe customer satisfaction assessment based on customer needs at UUM Parcel Center using Kano Model method. In addition, the purpose of this study is to identify the dimension of customer needs in Kano Model categories. It using quantitative research methods, data...

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Bibliographic Details
Main Authors: Abdul Wahab, Abdul Muiz, Asaad, Mohamad Norhasni
Format: Article
Language:English
Published: Universiti Utara Malaysia 2020
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/28461/1/STMLGG%2002%2014%202020%2034-35.pdf