Customer satisfaction at Varsity Mall food court using quality function deployment method
The purpose of this study is to measure customer satisfaction at Varsity Mall Food Court Universiti Utara Malaysia (UUM). The understanding of customer needs and satisfaction is very important in the design of products and services. This study applies "Quality Function Deployment (QFD)" a...
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia
2020
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| Online Access: | https://repo.uum.edu.my/id/eprint/28468/1/STMLGG%2002%2021%202020%2050-51.pdf |