Factors Influencing the Purchase Intention of Green Product among STML Student
The last decade, environmental pollution has risen and has increased global warming. This study presents an attempt to examine the factors that will affect the purchase of green products and save the environment from pollution. The findings of this study include environmental consciousness, environm...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/28496/1/STMLGG%2013%202019%20111-118.pdf |