Testing the Effect of Business - Level Strategy on Performance of Hotels
This study examines the effect of business-level strategy on performance. Past literature indicates that few studies were done to examine the effect of business-level strategy in the hotel industry. Specifically, numerous previous researches focused on banking and manufacturing industries in develop...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/28702/1/GBR%2002%2001%202019%2001-14.pdf |