Entrepreneurial orientation and consumer engagement: The impact of business performance on small and medium entreprises of halal food
Muslim consumers nowadays are aware of the ingredients in foods thus making them more selective in choosing foods that they want to purchase and consume. Currently, there are no profiles of small and medium entreprises (SME) which have halal certificates, especially in Jambi Province. The main purpo...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29008/1/MMJ%2023%202019%2087-97.pdf |