The Roles of Health Awareness and Knowledge in Medical Takaful Purchase Intention
The present study aims to examine the factors of health awareness and knowledge that influence customers intention to use medical takaful coverage among the public sector officers in northern Malaysia. A quantitative research methodology was adopted to answer the objectives progressively. In the cur...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2019
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29233/1/IJBF%2014%202018-2019%2095-116.pdf |