The Roles of Health Awareness and Knowledge in Medical Takaful Purchase Intention

The Roles of Health Awareness and Knowledge in Medical Takaful Purchase Intention

The present study aims to examine the factors of health awareness and knowledge that influence customers intention to use medical takaful coverage among the public sector officers in northern Malaysia. A quantitative research methodology was adopted to answer the objectives progressively. In the cur...

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Dades bibliogràfiques
Autors principals:	Haji Wahab, Muhammad Zarunnaim, Mohd Tajuddin, Asma
Format:	Article
Idioma:	English
Publicat:	UUM Press 2019
Matèries:	HF Commerce
Accés en línia:	https://repo.uum.edu.my/id/eprint/29233/1/IJBF%2014%202018-2019%2095-116.pdf

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