Malaysian Youth Expectations of Social Media Influencers (SMI)

The use of social medias has become more common now than before. Attachment to social medias has led to the rise of a new kind of ‘celebrity’ known as Social Media Influencer (SMI). The study aims to gain a better understanding of what the Malaysian youth expects from the SMIs. In particular, it exp...

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Detalhes bibliográficos
Principais autores: Hamid, Mohd Noor Abdul, Chow, Khey Pooi, Oh, Shuet Reng
Formato: Artigo
Idioma:English
Publicado em: UUM Press 2022
Assuntos:
Acesso em linha:https://repo.uum.edu.my/id/eprint/29314/1/JCISC%2001%202022%201-25.pdf