Malaysian Youth Expectations of Social Media Influencers (SMI)
The use of social medias has become more common now than before. Attachment to social medias has led to the rise of a new kind of ‘celebrity’ known as Social Media Influencer (SMI). The study aims to gain a better understanding of what the Malaysian youth expects from the SMIs. In particular, it exp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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UUM Press
2022
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29314/1/JCISC%2001%202022%201-25.pdf |