An application of ‘Building Blocks of Competitive Advantage’ Approach to The U.S. Cereal Market Leaders

In the strategic management field, the study of building and sustaining competitive advantage for businesses has been one of the most important research areas. Although there are various attempts to explain the processes of building and sustaining competitive advantage, it has continued to be a poor...

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Bibliographic Details
Main Author: Kang, Hyungu
Format: Article
Language:English
Published: Universiti Utara Malaysia Press 2018
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/29406/1/IJMS%2025%2002%202018%201-17.pdf