Analysis On the Effect of Educating Customer, Service Fairness, Customer Satisfaction and Loyalty: A Study on Islamic Bank in Indonesia
The low level of market share of Islamic banks continues in Indonesia despite having a large potential customer base as the most populated Muslim country in the world. This study analyses two factors related to marketing of Islamic banking in Indonesia, namely educating customers and service fairnes...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
UUM Press
2018
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/29480/1/IJIB%2003%2002%202018%2041-58.pdf https://doi.org/10.32890/ijib2018.3.2.4 |