The Effect of Service Quality on Customer Loyalty of Generation Y - An Empirical Investigation on Superstores in Bangladesh

Today, retailers have been struggling to retain their existing customers in the face of severe competition in their business operations. By expanding the service quality, retailers will be able to stand out among the other businesses and create the opportunity to strengthen customer loyalty, particu...

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Bibliografski detalji
Glavni autor: Alam, Mirza Mohammad Didarul
Format: Članak
Jezik:English
Izdano: Universiti Utara Malaysia Press 2018
Teme:
Online pristup:https://repo.uum.edu.my/id/eprint/29500/1/MMJ%2022%202018%20153-173.pdf
https://doi.org/10.32890/mmj.22.2018.9677