The Effect of Service Quality on Customer Loyalty of Generation Y - An Empirical Investigation on Superstores in Bangladesh
Today, retailers have been struggling to retain their existing customers in the face of severe competition in their business operations. By expanding the service quality, retailers will be able to stand out among the other businesses and create the opportunity to strengthen customer loyalty, particu...
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia Press
2018
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| Online Access: | https://repo.uum.edu.my/id/eprint/29500/1/MMJ%2022%202018%20153-173.pdf https://doi.org/10.32890/mmj.22.2018.9677 |