Logic Mining Approach: Shoppers’ Purchasing Data Extraction via Evolutionary Algorithm
Online shopping is a multi-billion-dollar industry worldwide. However, several challenges related to purchase intention can impact the sales of e-commerce. For example, e-commerce platforms are unable to identify which factors contribute to the high sales of a product. Besides, online sellers have d...
Main Authors: | , , , , , , , |
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Format: | Article |
Language: | English |
Published: |
Universiti Utara Malaysia Press
2023
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/29664/1/JICT%2022%2003%202023%20309-335.pdf https://doi.org/10.32890/jict2023.22.3.1 |