Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances
Companies use cooperative strategies in sustaining performance and competitive advantage. The driver behind the cooperative strategies is mutual cooperation. There is an integration in the inter-companies’ alliances at horizontal level. The inter-companies’ alliances provide platforms and coworking...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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UUM Press
2023
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| Online Access: | https://repo.uum.edu.my/id/eprint/29694/1/IJIB%2008%2001%202023%2015-40.pdf https://doi.org/10.32890/ijib2023.8.1.2 |