Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances
Companies use cooperative strategies in sustaining performance and competitive advantage. The driver behind the cooperative strategies is mutual cooperation. There is an integration in the inter-companies’ alliances at horizontal level. The inter-companies’ alliances provide platforms and coworking...
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Format: | Article |
Language: | English |
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UUM Press
2023
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Online Access: | https://repo.uum.edu.my/id/eprint/29694/1/IJIB%2008%2001%202023%2015-40.pdf https://doi.org/10.32890/ijib2023.8.1.2 |
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author | Mhd Sarif, Suhaimi Ismail, Yusof Zainudin, Dolhadi |
author_facet | Mhd Sarif, Suhaimi Ismail, Yusof Zainudin, Dolhadi |
author_sort | Mhd Sarif, Suhaimi |
collection | UUM |
description | Companies use cooperative strategies in sustaining performance and competitive advantage. The driver behind the cooperative strategies is mutual cooperation. There is an integration in the inter-companies’ alliances at horizontal level. The inter-companies’ alliances provide platforms and coworking spaces for value creation and innovation. This purpose of the study is to explore the influence of ta’awun (mutual cooperation) in sustaining innovation alliances. The study used personal interview with key managers
with manual data collection and data analysis. The key results suggested that the influence of ta’awun is the spirituality and social driven on the contractual arrangements in the alliances. The main theoretical contribution is the alliances with spiritual cooperation through unified socialization. |
first_indexed | 2024-07-04T06:42:26Z |
format | Article |
id | uum-29694 |
institution | Universiti Utara Malaysia |
language | English |
last_indexed | 2024-07-04T06:42:26Z |
publishDate | 2023 |
publisher | UUM Press |
record_format | dspace |
spelling | uum-296942023-08-20T09:21:22Z https://repo.uum.edu.my/id/eprint/29694/ Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances Mhd Sarif, Suhaimi Ismail, Yusof Zainudin, Dolhadi HF Commerce Companies use cooperative strategies in sustaining performance and competitive advantage. The driver behind the cooperative strategies is mutual cooperation. There is an integration in the inter-companies’ alliances at horizontal level. The inter-companies’ alliances provide platforms and coworking spaces for value creation and innovation. This purpose of the study is to explore the influence of ta’awun (mutual cooperation) in sustaining innovation alliances. The study used personal interview with key managers with manual data collection and data analysis. The key results suggested that the influence of ta’awun is the spirituality and social driven on the contractual arrangements in the alliances. The main theoretical contribution is the alliances with spiritual cooperation through unified socialization. UUM Press 2023 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/29694/1/IJIB%2008%2001%202023%2015-40.pdf Mhd Sarif, Suhaimi and Ismail, Yusof and Zainudin, Dolhadi (2023) Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances. International Journal of Islamic Business (IJIB), 8 (1). pp. 15-40. ISSN 0127-662X https://e-journal.uum.edu.my/index.php/ijib/article/view/18081 https://doi.org/10.32890/ijib2023.8.1.2 https://doi.org/10.32890/ijib2023.8.1.2 |
spellingShingle | HF Commerce Mhd Sarif, Suhaimi Ismail, Yusof Zainudin, Dolhadi Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances |
title | Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances |
title_full | Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances |
title_fullStr | Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances |
title_full_unstemmed | Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances |
title_short | Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances |
title_sort | influence of ta awun mutual cooperation in sustaining innovation alliances |
topic | HF Commerce |
url | https://repo.uum.edu.my/id/eprint/29694/1/IJIB%2008%2001%202023%2015-40.pdf https://doi.org/10.32890/ijib2023.8.1.2 |
work_keys_str_mv | AT mhdsarifsuhaimi influenceoftaawunmutualcooperationinsustaininginnovationalliances AT ismailyusof influenceoftaawunmutualcooperationinsustaininginnovationalliances AT zainudindolhadi influenceoftaawunmutualcooperationinsustaininginnovationalliances |