Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances

Companies use cooperative strategies in sustaining performance and competitive advantage. The driver behind the cooperative strategies is mutual cooperation. There is an integration in the inter-companies’ alliances at horizontal level. The inter-companies’ alliances provide platforms and coworking...

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Main Authors: Mhd Sarif, Suhaimi, Ismail, Yusof, Zainudin, Dolhadi
Format: Article
Language:English
Published: UUM Press 2023
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/29694/1/IJIB%2008%2001%202023%2015-40.pdf
https://doi.org/10.32890/ijib2023.8.1.2
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author Mhd Sarif, Suhaimi
Ismail, Yusof
Zainudin, Dolhadi
author_facet Mhd Sarif, Suhaimi
Ismail, Yusof
Zainudin, Dolhadi
author_sort Mhd Sarif, Suhaimi
collection UUM
description Companies use cooperative strategies in sustaining performance and competitive advantage. The driver behind the cooperative strategies is mutual cooperation. There is an integration in the inter-companies’ alliances at horizontal level. The inter-companies’ alliances provide platforms and coworking spaces for value creation and innovation. This purpose of the study is to explore the influence of ta’awun (mutual cooperation) in sustaining innovation alliances. The study used personal interview with key managers with manual data collection and data analysis. The key results suggested that the influence of ta’awun is the spirituality and social driven on the contractual arrangements in the alliances. The main theoretical contribution is the alliances with spiritual cooperation through unified socialization.
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spelling uum-296942023-08-20T09:21:22Z https://repo.uum.edu.my/id/eprint/29694/ Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances Mhd Sarif, Suhaimi Ismail, Yusof Zainudin, Dolhadi HF Commerce Companies use cooperative strategies in sustaining performance and competitive advantage. The driver behind the cooperative strategies is mutual cooperation. There is an integration in the inter-companies’ alliances at horizontal level. The inter-companies’ alliances provide platforms and coworking spaces for value creation and innovation. This purpose of the study is to explore the influence of ta’awun (mutual cooperation) in sustaining innovation alliances. The study used personal interview with key managers with manual data collection and data analysis. The key results suggested that the influence of ta’awun is the spirituality and social driven on the contractual arrangements in the alliances. The main theoretical contribution is the alliances with spiritual cooperation through unified socialization. UUM Press 2023 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/29694/1/IJIB%2008%2001%202023%2015-40.pdf Mhd Sarif, Suhaimi and Ismail, Yusof and Zainudin, Dolhadi (2023) Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances. International Journal of Islamic Business (IJIB), 8 (1). pp. 15-40. ISSN 0127-662X https://e-journal.uum.edu.my/index.php/ijib/article/view/18081 https://doi.org/10.32890/ijib2023.8.1.2 https://doi.org/10.32890/ijib2023.8.1.2
spellingShingle HF Commerce
Mhd Sarif, Suhaimi
Ismail, Yusof
Zainudin, Dolhadi
Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances
title Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances
title_full Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances
title_fullStr Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances
title_full_unstemmed Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances
title_short Influence of Ta’awun (Mutual Cooperation) In Sustaining Innovation Alliances
title_sort influence of ta awun mutual cooperation in sustaining innovation alliances
topic HF Commerce
url https://repo.uum.edu.my/id/eprint/29694/1/IJIB%2008%2001%202023%2015-40.pdf
https://doi.org/10.32890/ijib2023.8.1.2
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