Exploring Behavioral and Attitudinal Brand Loyalty Using Tripartite Model of Attitude
Previously, scholars have studied behavioral and attitudinal brand loyalties separately by. Brand loyalty was first studied with behavior as one dimension in the brand loyalty structure, which predominantly measures brand loyalty by repeat purchase. However, the stochastic paradigm that views behavi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2020
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30090/1/JES%2002%2001%202020%2026-34.pdf |