Examining PESTEL Analysis of Event Businesses in Malaysia

Examining PESTEL Analysis of Event Businesses in Malaysia

This study aims to examine the impact of Political, Economic, Social, Technological, Environmental, and Legal (PESTEL) factors on event businesses in Malaysia. Using qualitative interpretive methods and data from in-depth interviews with 15 event managers, the study identified several external facto...

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Bibliographic Details
Main Authors: Ramely, Asmahany, Ab Talib, Mohd Fadzilillah, Ahmad, Rozila, Mat Yusof, Noor Amalina
Format: Article
Language:English
Published: UUM Press 2023
Subjects:
GV Recreation Leisure
Online Access:https://repo.uum.edu.my/id/eprint/30125/1/JETH%2003%2000%202023%2057-79.pdf
https://doi.org/10.32890/jeth2023.3.4

Internet

https://repo.uum.edu.my/id/eprint/30125/1/JETH%2003%2000%202023%2057-79.pdf
https://doi.org/10.32890/jeth2023.3.4

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