Examining PESTEL Analysis of Event Businesses in Malaysia
This study aims to examine the impact of Political, Economic, Social, Technological, Environmental, and Legal (PESTEL) factors on event businesses in Malaysia. Using qualitative interpretive methods and data from in-depth interviews with 15 event managers, the study identified several external facto...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30125/1/JETH%2003%2000%202023%2057-79.pdf https://doi.org/10.32890/jeth2023.3.4 |