Economic, Socio-Cultural and Existential Engagement Strategies During Covid-19 Pandemic: A Scenario-Based Experiment
The purpose of this study is to reveal the impact of the different engagement strategies used to respond to the economic, sociocultural and existential pressures on the purchase intention of the adult consumers and to compare the purchase intentions of the engagement strategies across gender and inc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30137/1/IJMS%2030%2002%202023%20203-234.pdf https://doi.org/10.32890/ijms2023.30.2.2 |