Green Consumer Purchase Behaviour in Malaysian Super-Regional Mall’s General Merchandise Stores
Since the establishment of super-regional and mega malls in Malaysia, little is known about green consumers’ purchase intention and behaviour in the malls’ general merchandise stores (GMS). This study first examines the profile of green consumers’ purchase intention and behavior on green products...
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia Press
2023
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| Online Access: | https://repo.uum.edu.my/id/eprint/30138/1/IJMS%2030%2002%202023%20235-270.pdf https://doi.org/10.32890/ijms2023.30.2.3 |
| _version_ | 1825806125807697920 |
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| author | Tong, David Yoon Kin Ismail, Hishamuddin Tong, Xue Fa |
| author_facet | Tong, David Yoon Kin Ismail, Hishamuddin Tong, Xue Fa |
| author_sort | Tong, David Yoon Kin |
| collection | UUM |
| description | Since the establishment of super-regional and mega malls in Malaysia, little is known about green consumers’ purchase intention
and behaviour in the malls’ general merchandise stores (GMS). This study first examines the profile of green consumers’ purchase
intention and behavior on green products in the GMS. Second, the green consumers’ social classes were segmented to explore
social class differences in the purchase intention and behaviour in the stores. The purposive sampling was used to collect the data
from the respondents in the southern region of Malaysia. Using the SmartPLS, the data were analysed using the multi-group analysis
(MGA) and the measurement invariance of composites (MICOM). The results showed the psychographic variables positively influenced ecologically conscious consumer behaviour (ECCB) on the purchase intention and behaviour. In addition, the middle-class consumers’ shopping lifestyle influences positively on the ECCB and they are more likely to purchase green products than the upper middle-class group. The outcome of the green consumer profile provides an insight into the patterns of purchasing of the consumers in the GMS and the indication of consumer’s consideration of energy conservations from home. |
| first_indexed | 2024-07-04T06:43:52Z |
| format | Article |
| id | uum-30138 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:43:52Z |
| publishDate | 2023 |
| publisher | Universiti Utara Malaysia Press |
| record_format | eprints |
| spelling | uum-301382023-12-14T14:13:05Z https://repo.uum.edu.my/id/eprint/30138/ Green Consumer Purchase Behaviour in Malaysian Super-Regional Mall’s General Merchandise Stores Tong, David Yoon Kin Ismail, Hishamuddin Tong, Xue Fa HF Commerce Since the establishment of super-regional and mega malls in Malaysia, little is known about green consumers’ purchase intention and behaviour in the malls’ general merchandise stores (GMS). This study first examines the profile of green consumers’ purchase intention and behavior on green products in the GMS. Second, the green consumers’ social classes were segmented to explore social class differences in the purchase intention and behaviour in the stores. The purposive sampling was used to collect the data from the respondents in the southern region of Malaysia. Using the SmartPLS, the data were analysed using the multi-group analysis (MGA) and the measurement invariance of composites (MICOM). The results showed the psychographic variables positively influenced ecologically conscious consumer behaviour (ECCB) on the purchase intention and behaviour. In addition, the middle-class consumers’ shopping lifestyle influences positively on the ECCB and they are more likely to purchase green products than the upper middle-class group. The outcome of the green consumer profile provides an insight into the patterns of purchasing of the consumers in the GMS and the indication of consumer’s consideration of energy conservations from home. Universiti Utara Malaysia Press 2023 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30138/1/IJMS%2030%2002%202023%20235-270.pdf Tong, David Yoon Kin and Ismail, Hishamuddin and Tong, Xue Fa (2023) Green Consumer Purchase Behaviour in Malaysian Super-Regional Mall’s General Merchandise Stores. International Journal of Management Studies (IJMS), 30 (2). pp. 235-270. ISSN 2232-1608 https://e-journal.uum.edu.my/index.php/ijms/article/view/12981 https://doi.org/10.32890/ijms2023.30.2.3 https://doi.org/10.32890/ijms2023.30.2.3 |
| spellingShingle | HF Commerce Tong, David Yoon Kin Ismail, Hishamuddin Tong, Xue Fa Green Consumer Purchase Behaviour in Malaysian Super-Regional Mall’s General Merchandise Stores |
| title | Green Consumer Purchase Behaviour in Malaysian Super-Regional Mall’s General Merchandise Stores |
| title_full | Green Consumer Purchase Behaviour in Malaysian Super-Regional Mall’s General Merchandise Stores |
| title_fullStr | Green Consumer Purchase Behaviour in Malaysian Super-Regional Mall’s General Merchandise Stores |
| title_full_unstemmed | Green Consumer Purchase Behaviour in Malaysian Super-Regional Mall’s General Merchandise Stores |
| title_short | Green Consumer Purchase Behaviour in Malaysian Super-Regional Mall’s General Merchandise Stores |
| title_sort | green consumer purchase behaviour in malaysian super regional mall s general merchandise stores |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/30138/1/IJMS%2030%2002%202023%20235-270.pdf https://doi.org/10.32890/ijms2023.30.2.3 |
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