Green Consumer Purchase Behaviour in Malaysian Super-Regional Mall’s General Merchandise Stores
Since the establishment of super-regional and mega malls in Malaysia, little is known about green consumers’ purchase intention and behaviour in the malls’ general merchandise stores (GMS). This study first examines the profile of green consumers’ purchase intention and behavior on green products...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30138/1/IJMS%2030%2002%202023%20235-270.pdf https://doi.org/10.32890/ijms2023.30.2.3 |