Technology Adoption in Franchising Business: Understanding Factors and Challenges
In today's era, franchising is a widely adopted business model used by companies to expand domestically and internationally. Undoubtedly, technology serves as the backbone for efficient management of day-to-day operations in franchise outlets. This paper aims to offer a general overview of tech...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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UUM Press
2023
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| Online Access: | https://repo.uum.edu.my/id/eprint/30242/1/JTOM%2018%2002%202023%2049-59.pdf https://doi.org/10.32890/jtom2023.18.2.4 |