Consumer Perception of Visual Innovation in China Time-Honored Brands: A Conceptual Paper
China time-honored brands have been favored by consumers because of their unique cultural attributes. In the era of modern commerce, China has numerous time-honored brands. Yet, very few of them remain evergreen and thrive consistently over time. Therefore, it is very important to explore the innova...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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UUM Press
2023
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| Online Access: | https://repo.uum.edu.my/id/eprint/30252/1/JCISC%2002%2000%202023%2096-111.pdf https://doi.org/10.32890/jcisc2023.2.7 |