Identification of Social Commerce Service Quality (SCSQ) dimensions for Malaysian modest fashion industry
The purpose of this study is to identify emerging themes in the Social Commerce Service Quality (SCSQ) that are appropriate for the Malaysian modest fashion industry to improve the online shopping experience for Malaysian consumers. This qualitative research applied semi-structured online interviews...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30270/1/GBMR%2015%2002%202023%2034-59.pdf |