Identification of Social Commerce Service Quality (SCSQ) dimensions for Malaysian modest fashion industry
The purpose of this study is to identify emerging themes in the Social Commerce Service Quality (SCSQ) that are appropriate for the Malaysian modest fashion industry to improve the online shopping experience for Malaysian consumers. This qualitative research applied semi-structured online interviews...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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UUM Press
2023
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| Online Access: | https://repo.uum.edu.my/id/eprint/30270/1/GBMR%2015%2002%202023%2034-59.pdf |
| _version_ | 1803629855214927872 |
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| author | Hanafi, Izzati Islam, Rafikul Maulan, Suharni |
| author_facet | Hanafi, Izzati Islam, Rafikul Maulan, Suharni |
| author_sort | Hanafi, Izzati |
| collection | UUM |
| description | The purpose of this study is to identify emerging themes in the Social Commerce Service Quality (SCSQ) that are appropriate for the Malaysian modest fashion industry to improve the online shopping experience for Malaysian consumers. This qualitative research applied semi-structured online interviews that include nine respondents from Malaysian modest fashion sellers, direct and indirect distributors, and buyers. Thematic analysis was used to analyze the participants' responses in determining and identifying the SCSQ dimensions. Eight themes are identified which are Social Interaction Quality, Functional Quality, Design Quality, Information Quality, Privacy and Security, Responsiveness, Personalization, and Communication Quality. Notably, Personalization and Communication Quality are two newly discovered in the Malaysian modest fashion industry context. The results offer helpful guidance for Malaysian modest fashion businesses to allocate their resources prudently. |
| first_indexed | 2024-07-04T06:44:29Z |
| format | Article |
| id | uum-30270 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:44:29Z |
| publishDate | 2023 |
| publisher | UUM Press |
| record_format | dspace |
| spelling | uum-302702024-01-18T14:09:21Z https://repo.uum.edu.my/id/eprint/30270/ Identification of Social Commerce Service Quality (SCSQ) dimensions for Malaysian modest fashion industry Hanafi, Izzati Islam, Rafikul Maulan, Suharni TT Handicrafts Arts and crafts The purpose of this study is to identify emerging themes in the Social Commerce Service Quality (SCSQ) that are appropriate for the Malaysian modest fashion industry to improve the online shopping experience for Malaysian consumers. This qualitative research applied semi-structured online interviews that include nine respondents from Malaysian modest fashion sellers, direct and indirect distributors, and buyers. Thematic analysis was used to analyze the participants' responses in determining and identifying the SCSQ dimensions. Eight themes are identified which are Social Interaction Quality, Functional Quality, Design Quality, Information Quality, Privacy and Security, Responsiveness, Personalization, and Communication Quality. Notably, Personalization and Communication Quality are two newly discovered in the Malaysian modest fashion industry context. The results offer helpful guidance for Malaysian modest fashion businesses to allocate their resources prudently. UUM Press 2023 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30270/1/GBMR%2015%2002%202023%2034-59.pdf Hanafi, Izzati and Islam, Rafikul and Maulan, Suharni (2023) Identification of Social Commerce Service Quality (SCSQ) dimensions for Malaysian modest fashion industry. Global Business Management Review (GBMR), 15 (2). pp. 34-59. ISSN 2180-2416 https://e-journal.uum.edu.my/index.php/gbmr/article/view/22001 |
| spellingShingle | TT Handicrafts Arts and crafts Hanafi, Izzati Islam, Rafikul Maulan, Suharni Identification of Social Commerce Service Quality (SCSQ) dimensions for Malaysian modest fashion industry |
| title | Identification of Social Commerce Service Quality (SCSQ) dimensions for Malaysian modest fashion industry |
| title_full | Identification of Social Commerce Service Quality (SCSQ) dimensions for Malaysian modest fashion industry |
| title_fullStr | Identification of Social Commerce Service Quality (SCSQ) dimensions for Malaysian modest fashion industry |
| title_full_unstemmed | Identification of Social Commerce Service Quality (SCSQ) dimensions for Malaysian modest fashion industry |
| title_short | Identification of Social Commerce Service Quality (SCSQ) dimensions for Malaysian modest fashion industry |
| title_sort | identification of social commerce service quality scsq dimensions for malaysian modest fashion industry |
| topic | TT Handicrafts Arts and crafts |
| url | https://repo.uum.edu.my/id/eprint/30270/1/GBMR%2015%2002%202023%2034-59.pdf |
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