Determinants of Retail Patronage - A Systematic Literature Review Perspective
This paper aims to study the determinants of retail patronage to shopping centres. Previous studies have indicated that the long term success and profitability for any shopping centre in these challenging economic times depends on the level of retail patronage. This paper defines retail patronage as...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30283/1/IPBJ%2009%2002%202017%2027-40.pdf |