Determinants of Retail Patronage - A Systematic Literature Review Perspective
This paper aims to study the determinants of retail patronage to shopping centres. Previous studies have indicated that the long term success and profitability for any shopping centre in these challenging economic times depends on the level of retail patronage. This paper defines retail patronage as...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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UUM Press
2017
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| Online Access: | https://repo.uum.edu.my/id/eprint/30283/1/IPBJ%2009%2002%202017%2027-40.pdf |
| _version_ | 1825806153896951808 |
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| author | Toh, Evelyn Bee Hwa Perumal, Selvan |
| author_facet | Toh, Evelyn Bee Hwa Perumal, Selvan |
| author_sort | Toh, Evelyn Bee Hwa |
| collection | UUM |
| description | This paper aims to study the determinants of retail patronage to shopping centres. Previous studies have indicated that the long term success and profitability for any shopping centre in these challenging economic times depends on the level of retail patronage. This paper defines retail patronage as store choices and frequency of visits (loyalty). The dimensions used to measure includes product related factors (product features i.e. product quality and price), market related factors (services provided by retailers / shopping centre management) and personal factors (which pertains to the demographics of the consumers). For this study, previous empirical studies are synthesized in order to perform a critical review of the literature. The method used to synthesize this study includes the studying of the total effects of the different dimensions. Whilst the findings have indicated that retail attributes or shopping environments remain crucial to shoppers, shopping centre management should also pay attention to the market related factors such as providing convenience, improvement of quality aspects etc. Further findings from this study conclude that more studies should incorporate customer emotions as well as customer characteristics in order to establish their intentions to patronage intentions. |
| first_indexed | 2024-07-04T06:44:31Z |
| format | Article |
| id | uum-30283 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:44:31Z |
| publishDate | 2017 |
| publisher | UUM Press |
| record_format | eprints |
| spelling | uum-302832024-01-21T08:15:01Z https://repo.uum.edu.my/id/eprint/30283/ Determinants of Retail Patronage - A Systematic Literature Review Perspective Toh, Evelyn Bee Hwa Perumal, Selvan HD28 Management. Industrial Management This paper aims to study the determinants of retail patronage to shopping centres. Previous studies have indicated that the long term success and profitability for any shopping centre in these challenging economic times depends on the level of retail patronage. This paper defines retail patronage as store choices and frequency of visits (loyalty). The dimensions used to measure includes product related factors (product features i.e. product quality and price), market related factors (services provided by retailers / shopping centre management) and personal factors (which pertains to the demographics of the consumers). For this study, previous empirical studies are synthesized in order to perform a critical review of the literature. The method used to synthesize this study includes the studying of the total effects of the different dimensions. Whilst the findings have indicated that retail attributes or shopping environments remain crucial to shoppers, shopping centre management should also pay attention to the market related factors such as providing convenience, improvement of quality aspects etc. Further findings from this study conclude that more studies should incorporate customer emotions as well as customer characteristics in order to establish their intentions to patronage intentions. UUM Press 2017 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30283/1/IPBJ%2009%2002%202017%2027-40.pdf Toh, Evelyn Bee Hwa and Perumal, Selvan (2017) Determinants of Retail Patronage - A Systematic Literature Review Perspective. International Postgraduate Business Journal (IPBJ), 9 (2). pp. 27-40. ISSN 2180-2459 https://e-journal.uum.edu.my/index.php/gbmr/article/view/16760 |
| spellingShingle | HD28 Management. Industrial Management Toh, Evelyn Bee Hwa Perumal, Selvan Determinants of Retail Patronage - A Systematic Literature Review Perspective |
| title | Determinants of Retail Patronage - A Systematic Literature Review Perspective |
| title_full | Determinants of Retail Patronage - A Systematic Literature Review Perspective |
| title_fullStr | Determinants of Retail Patronage - A Systematic Literature Review Perspective |
| title_full_unstemmed | Determinants of Retail Patronage - A Systematic Literature Review Perspective |
| title_short | Determinants of Retail Patronage - A Systematic Literature Review Perspective |
| title_sort | determinants of retail patronage a systematic literature review perspective |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/30283/1/IPBJ%2009%2002%202017%2027-40.pdf |
| work_keys_str_mv | AT tohevelynbeehwa determinantsofretailpatronageasystematicliteraturereviewperspective AT perumalselvan determinantsofretailpatronageasystematicliteraturereviewperspective |