The Determinants towards Mobile Commerce Adoption among University Students in Malaysia: A Conceptual Framework
The rapidly emerging wireless and mobile network which offers a new platform to sell products efficiently is known as M-commerce (mobile commerce). While numerous studies have been carried out on technology adoption, not much is known about mobile commerce adoption in Malaysia, namely the governing...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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UUM Press
2017
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| Online Access: | https://repo.uum.edu.my/id/eprint/30290/1/IPBJ%2009%2001%202017%201-13.pdf |