The Determinants towards Mobile Commerce Adoption among University Students in Malaysia: A Conceptual Framework

The Determinants towards Mobile Commerce Adoption among University Students in Malaysia: A Conceptual Framework

The rapidly emerging wireless and mobile network which offers a new platform to sell products efficiently is known as M-commerce (mobile commerce). While numerous studies have been carried out on technology adoption, not much is known about mobile commerce adoption in Malaysia, namely the governing...

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Bibliographic Details
Main Authors: Abdull Rahman, Nurul Labanihuda, Hassan, Shahizan
Format: Article
Language:English
Published: UUM Press 2017
Subjects:
HF Commerce
Online Access:https://repo.uum.edu.my/id/eprint/30290/1/IPBJ%2009%2001%202017%201-13.pdf

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