Consumer Behaviour and Counterfeit Purchase in the Tanzanian Mainland
The primary focus of the present study is to examine the influence of moral judgement, subjective norm and self-regulatory efficacy in predicting behavioural intention to purchase counterfeit products among Tanzanian consumers. This study also aims to examine the direct relationship between self-reg...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30294/1/IPBJ%2008%2001%202016%2049-64.pdf |