The Effect of Entrepreneurial Orientation and Brand Orientation on SME Internalization and Performance: A Conceptual Framework

The Effect of Entrepreneurial Orientation and Brand Orientation on SME Internalization and Performance: A Conceptual Framework

This paper presents a framework for determining the relationships between entrepreneurial orientation and brand orientation on internationalization and performance of SMEs with the moderating effect of industry context and organizational learning. In review of the current literature, it was found th...

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Bibliographic Details
Main Authors: Mudalige, Darshana Mahilal, Ismail, Noor Azizi, Dassanayake, S.W.S.B
Format: Article
Language:English
Published: UUM Press 2014
Subjects:
HF Commerce
Online Access:https://repo.uum.edu.my/id/eprint/30305/1/IPBJ%2006%2001%202014%2069-98.pdf

Internet

https://repo.uum.edu.my/id/eprint/30305/1/IPBJ%2006%2001%202014%2069-98.pdf

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