Resource Based Competitive Strategies and Performance: The Impact of Managers’ Perceptions of Customer Value Heterogeneity and Competitive Forces
Many theoretical perspectives have been put to shape our understanding of how firms can compete and obtain a competitive advantage in a competitive environment, but not one particular theory has been acknowledged as the means of gaining this competitive advantage. This study aims to integrate three...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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UUM Press
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30324/1/IPBJ%2004%2001%202012%2011-17.pdf |