Social Exchange Theory (SET) as a Framework for Understanding Retailer- Supplier Relationship Quality
This paper proposes the applicability and justifications for using social exchange theory (SET) as the underlying theory for explaining relationship quality in the retail industry. The study opens up new horizons in expanding the readers and future researchers in developing research frameworks with...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2011
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30336/1/IPBJ%2003%2001%202011%2063-69.pdf |