Social Exchange Theory (SET) as a Framework for Understanding Retailer- Supplier Relationship Quality
This paper proposes the applicability and justifications for using social exchange theory (SET) as the underlying theory for explaining relationship quality in the retail industry. The study opens up new horizons in expanding the readers and future researchers in developing research frameworks with...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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UUM Press
2011
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| Online Access: | https://repo.uum.edu.my/id/eprint/30336/1/IPBJ%2003%2001%202011%2063-69.pdf |
| _version_ | 1825806164172996608 |
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| author | Mohd Noor, Nor Azila Aziz, Mohammed Tareque |
| author_facet | Mohd Noor, Nor Azila Aziz, Mohammed Tareque |
| author_sort | Mohd Noor, Nor Azila |
| collection | UUM |
| description | This paper proposes the applicability and justifications for using social exchange theory (SET) as the underlying theory for explaining relationship quality in the retail industry. The study opens up new horizons in expanding the readers and future researchers in developing research frameworks with the underlying premises offered by Social Exchange Theory (SET). This paper also contributes to the literature by introducing a new theoretical foundation for measuring the extent of the relationship quality between retailers and their suppliers. This theory can be used by any participant (member) in a retail industry to identify the level of collaboration between the B2B partners and seek further improvement. |
| first_indexed | 2024-07-04T06:44:53Z |
| format | Article |
| id | uum-30336 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:44:53Z |
| publishDate | 2011 |
| publisher | UUM Press |
| record_format | eprints |
| spelling | uum-303362024-02-01T10:58:50Z https://repo.uum.edu.my/id/eprint/30336/ Social Exchange Theory (SET) as a Framework for Understanding Retailer- Supplier Relationship Quality Mohd Noor, Nor Azila Aziz, Mohammed Tareque HF Commerce This paper proposes the applicability and justifications for using social exchange theory (SET) as the underlying theory for explaining relationship quality in the retail industry. The study opens up new horizons in expanding the readers and future researchers in developing research frameworks with the underlying premises offered by Social Exchange Theory (SET). This paper also contributes to the literature by introducing a new theoretical foundation for measuring the extent of the relationship quality between retailers and their suppliers. This theory can be used by any participant (member) in a retail industry to identify the level of collaboration between the B2B partners and seek further improvement. UUM Press 2011 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30336/1/IPBJ%2003%2001%202011%2063-69.pdf Mohd Noor, Nor Azila and Aziz, Mohammed Tareque (2011) Social Exchange Theory (SET) as a Framework for Understanding Retailer- Supplier Relationship Quality. International Postgraduate Business Journal (IPBJ), 3 (1). pp. 63-69. ISSN 2180-2459 https://e-journal.uum.edu.my/index.php/gbmr/article/view/16884 |
| spellingShingle | HF Commerce Mohd Noor, Nor Azila Aziz, Mohammed Tareque Social Exchange Theory (SET) as a Framework for Understanding Retailer- Supplier Relationship Quality |
| title | Social Exchange Theory (SET) as a Framework for Understanding Retailer- Supplier Relationship Quality |
| title_full | Social Exchange Theory (SET) as a Framework for Understanding Retailer- Supplier Relationship Quality |
| title_fullStr | Social Exchange Theory (SET) as a Framework for Understanding Retailer- Supplier Relationship Quality |
| title_full_unstemmed | Social Exchange Theory (SET) as a Framework for Understanding Retailer- Supplier Relationship Quality |
| title_short | Social Exchange Theory (SET) as a Framework for Understanding Retailer- Supplier Relationship Quality |
| title_sort | social exchange theory set as a framework for understanding retailer supplier relationship quality |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/30336/1/IPBJ%2003%2001%202011%2063-69.pdf |
| work_keys_str_mv | AT mohdnoornorazila socialexchangetheorysetasaframeworkforunderstandingretailersupplierrelationshipquality AT azizmohammedtareque socialexchangetheorysetasaframeworkforunderstandingretailersupplierrelationshipquality |