An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention
The Consumer buying criterion has reformed massively in this present digitized marketing environment. The growing importance & popularity of online buying is very much substantial and quite evident in India these days. This study attempts to investigate the relationships between brand trust, soc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30507/1/MMJ%2020%2000%202016%20111-129.pdf |