Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration
Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the M&A context. Furthermore, existing research does not clearly demonstrate the role of relationship...
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia Press
2012
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| Online Access: | https://repo.uum.edu.my/id/eprint/30523/1/MMJ%2016%2000%202012%201-12.pdf |