Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration
Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the M&A context. Furthermore, existing research does not clearly demonstrate the role of relationship...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia Press
2012
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| Online Access: | https://repo.uum.edu.my/id/eprint/30523/1/MMJ%2016%2000%202012%201-12.pdf |
| _version_ | 1825806200302731264 |
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| author | Jedin, Mohd Haniff Md Saad, Norsafinas |
| author_facet | Jedin, Mohd Haniff Md Saad, Norsafinas |
| author_sort | Jedin, Mohd Haniff |
| collection | UUM |
| description | Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the M&A context. Furthermore, existing research does not clearly demonstrate the role of relationship among marketers within the amalgamation process between acquirer and target firm. Hence, this paper addresses a few propositions that relate to strengthening the relationship effectiveness among the marketers in both firms, which at the same time uphold the M&A performance. Collaboration and interaction are proposed as drivers to increase optimistic relationship among the marketers. A quantitative research design is suggested as this method is not popular compared to qualitative methods such as case study, event-study and longitudinal approach in M&A. Drawing from the extant literature, propositions are developed and future directions are presented elaborating success factors to improve M&A integration performance. |
| first_indexed | 2024-07-04T06:45:44Z |
| format | Article |
| id | uum-30523 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:45:44Z |
| publishDate | 2012 |
| publisher | Universiti Utara Malaysia Press |
| record_format | eprints |
| spelling | uum-305232024-03-13T09:50:28Z https://repo.uum.edu.my/id/eprint/30523/ Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration Jedin, Mohd Haniff Md Saad, Norsafinas HF Commerce Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the M&A context. Furthermore, existing research does not clearly demonstrate the role of relationship among marketers within the amalgamation process between acquirer and target firm. Hence, this paper addresses a few propositions that relate to strengthening the relationship effectiveness among the marketers in both firms, which at the same time uphold the M&A performance. Collaboration and interaction are proposed as drivers to increase optimistic relationship among the marketers. A quantitative research design is suggested as this method is not popular compared to qualitative methods such as case study, event-study and longitudinal approach in M&A. Drawing from the extant literature, propositions are developed and future directions are presented elaborating success factors to improve M&A integration performance. Universiti Utara Malaysia Press 2012 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30523/1/MMJ%2016%2000%202012%201-12.pdf Jedin, Mohd Haniff and Md Saad, Norsafinas (2012) Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration. Malaysian Management Journal (MMJ), 16. pp. 1-12. ISSN 0128-6226 https://e-journal.uum.edu.my/index.php/mmj/article/view/8985 10.32890/mmj 10.32890/mmj 10.32890/mmj |
| spellingShingle | HF Commerce Jedin, Mohd Haniff Md Saad, Norsafinas Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration |
| title | Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration |
| title_full | Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration |
| title_fullStr | Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration |
| title_full_unstemmed | Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration |
| title_short | Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration |
| title_sort | propositions and future directions of marketers relationship effectiveness in mergers and acquisitions integration |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/30523/1/MMJ%2016%2000%202012%201-12.pdf |
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