Book Review: Hospitality Marketing: Principles and Practice (2nd Edition)

Authors: DAVID BOWIE FRANCIS BUTTLEButterworth-Heinemann (The Boulevard, Langford Lane, Idlington, Oxford OX5 1GB, UK)2011, pp. 434

Bibliographic Details
Main Author: Mohd Ibrahim, Jaafar Ali
Format: Article
Language:English
Published: Universiti Utara Malaysia Press 2011
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/30534/1/MMJ%2015%2000%202011%2077-79.pdf