Developing A Framework for Inclusive Community-Driven Rural Tourism Through Resident’s Citizenship Behaviors (S/O 14880)
Destination branding such as rural tourism had gained interest from various parties, including academicians, practitioners, governments, and other stakeholders. Hence, this study aims to examine how residents perceived the impact of rural tourism and place branding influences their voluntary behavio...
| Main Authors: | , , , , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
UUM
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30585/1/14880.pdf |