Developing A Framework for Inclusive Community-Driven Rural Tourism Through Resident’s Citizenship Behaviors (S/O 14880)
Destination branding such as rural tourism had gained interest from various parties, including academicians, practitioners, governments, and other stakeholders. Hence, this study aims to examine how residents perceived the impact of rural tourism and place branding influences their voluntary behavio...
| Main Authors: | , , , , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
UUM
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30585/1/14880.pdf |
| _version_ | 1803629944951013376 |
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| author | Shaari, Hasnizam Ahmad, Norzieiriani Perumal, Selvan Sulaiman, Yaty Saad, Shahrin Ibrahim, Johan Afendi |
| author_facet | Shaari, Hasnizam Ahmad, Norzieiriani Perumal, Selvan Sulaiman, Yaty Saad, Shahrin Ibrahim, Johan Afendi |
| author_sort | Shaari, Hasnizam |
| collection | UUM |
| description | Destination branding such as rural tourism had gained interest from various parties, including academicians, practitioners, governments, and other stakeholders. Hence, this study aims to examine how residents perceived the impact of rural tourism and place branding influences their voluntary behavior for the success of the rural tourism agenda. This study employs a mixed-sequential method. The findings from the focus group discussion revealed five major type of residents’ citizenship behaviors. The survey among 380 respondents from selected rural tourism attractions found that attitude toward cultural, social, perceived place branding, and resident involvement significantly affect resident citizenship behaviors. Besides, the moderation and mediation interaction was also detected in this study. This study contributes to bridging the gaps, especially in residents/community support for rural tourism. An inclusive community-driven rural tourism model was introduced at the end of this report together with few managerial implications. |
| first_indexed | 2024-07-04T06:45:54Z |
| format | Monograph |
| id | uum-30585 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:45:54Z |
| publishDate | 2023 |
| publisher | UUM |
| record_format | dspace |
| spelling | uum-305852024-03-17T03:00:01Z https://repo.uum.edu.my/id/eprint/30585/ Developing A Framework for Inclusive Community-Driven Rural Tourism Through Resident’s Citizenship Behaviors (S/O 14880) Shaari, Hasnizam Ahmad, Norzieiriani Perumal, Selvan Sulaiman, Yaty Saad, Shahrin Ibrahim, Johan Afendi GV Recreation Leisure Destination branding such as rural tourism had gained interest from various parties, including academicians, practitioners, governments, and other stakeholders. Hence, this study aims to examine how residents perceived the impact of rural tourism and place branding influences their voluntary behavior for the success of the rural tourism agenda. This study employs a mixed-sequential method. The findings from the focus group discussion revealed five major type of residents’ citizenship behaviors. The survey among 380 respondents from selected rural tourism attractions found that attitude toward cultural, social, perceived place branding, and resident involvement significantly affect resident citizenship behaviors. Besides, the moderation and mediation interaction was also detected in this study. This study contributes to bridging the gaps, especially in residents/community support for rural tourism. An inclusive community-driven rural tourism model was introduced at the end of this report together with few managerial implications. UUM 2023 Monograph NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/30585/1/14880.pdf Shaari, Hasnizam and Ahmad, Norzieiriani and Perumal, Selvan and Sulaiman, Yaty and Saad, Shahrin and Ibrahim, Johan Afendi (2023) Developing A Framework for Inclusive Community-Driven Rural Tourism Through Resident’s Citizenship Behaviors (S/O 14880). Technical Report. UUM. (Unpublished) |
| spellingShingle | GV Recreation Leisure Shaari, Hasnizam Ahmad, Norzieiriani Perumal, Selvan Sulaiman, Yaty Saad, Shahrin Ibrahim, Johan Afendi Developing A Framework for Inclusive Community-Driven Rural Tourism Through Resident’s Citizenship Behaviors (S/O 14880) |
| title | Developing A Framework for Inclusive Community-Driven Rural Tourism Through Resident’s Citizenship Behaviors (S/O 14880) |
| title_full | Developing A Framework for Inclusive Community-Driven Rural Tourism Through Resident’s Citizenship Behaviors (S/O 14880) |
| title_fullStr | Developing A Framework for Inclusive Community-Driven Rural Tourism Through Resident’s Citizenship Behaviors (S/O 14880) |
| title_full_unstemmed | Developing A Framework for Inclusive Community-Driven Rural Tourism Through Resident’s Citizenship Behaviors (S/O 14880) |
| title_short | Developing A Framework for Inclusive Community-Driven Rural Tourism Through Resident’s Citizenship Behaviors (S/O 14880) |
| title_sort | developing a framework for inclusive community driven rural tourism through resident s citizenship behaviors s o 14880 |
| topic | GV Recreation Leisure |
| url | https://repo.uum.edu.my/id/eprint/30585/1/14880.pdf |
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