Auto 365, Aesthetic Blue Wave and X50: The Steps of Diversification Strategy Implementation of Kental Bina Sdn. Bhd.
Business diversification, a strategy for expanding business through new units or subsidiaries, requires careful planning. It can boost a firm’s growth, leading towards wealth maximization; however, without thorough analysis and planning, it can also lead to costly failures. This case study focuses...
Main Authors: | , , , |
---|---|
Format: | Conference or Workshop Item |
Language: | English |
Published: |
2023
|
Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/30595/1/8th%20ICSC%202023%2030-33.pdf |