Auto 365, Aesthetic Blue Wave and X50: The Steps of Diversification Strategy Implementation of Kental Bina Sdn. Bhd.
Business diversification, a strategy for expanding business through new units or subsidiaries, requires careful planning. It can boost a firm’s growth, leading towards wealth maximization; however, without thorough analysis and planning, it can also lead to costly failures. This case study focuses...
Main Authors: | Yusof, Mohd Sufli, Kamarudin, Muhamad Ali Imran, Ramli, Azahari, Hasan, Hasnizam |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2023
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/30595/1/8th%20ICSC%202023%2030-33.pdf |
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